What Do Clients Value Most in A Financial Advisor?

What Do Clients Value Most in A Financial Advisor?

Listen Now:

The Smart Take:

Have you thought of hiring a financial advisor but haven’t done so? Perhaps you are a bit unsure of what you will get from an advisory relationship?

In this episode, hear Tyler Emrick, CFA®, CFP® discuss what clients say they obtain and expect from an advisory relationship. Also hear him dig into some details on how studies from Vanguard, Morningstar, and others measure the quantitative benefits clients can and should expect to receive from a good advisor.

Here’s some of what we discuss in this episode:

  • How a conversation with his wife sparked the idea for this show for Tyler.
  • How we get feedback from our clients to help us evaluate our service.
  • Where does an advisor add specific value to a client?
  • Tyler will share a few specific things that people want from their advisor.
  • The many different designations advisors have and a breakdown of which ones you should pay attention to.
  • How important are returns?

Learn more about the Retire Smarter Solution ™: https://www.truewealthdesign.com/ep-45-retire-smarter-solution/

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The Hosts:

Kevin Kroskey, CFP®, MBA – About – Contact

Tyler Emrick, CFA®, CFP® – About – Contact

Episode Transcript:

Tyler Emrick:

On this episode, we investigate the core values clients are seeking in a financial advisor. We’ll uncover the deeper aspects of working with an advisor that hold significance when choosing and continuing to work with a financial professional. All coming up today, on Retire Smarter.

Walter Storholt:

Great show on the way today. Walter Storholt with you, alongside Tyler Emrick, CERTIFIED FINANCIAL PLANNER and a Chartered Financial Analyst. Can’t wait to talk about today’s topic and talk about what people value in working with a financial advisor. Going to be fun to dig into all of that.

Tyler, it’s great to be with you this week. How’s life treating you right now?

Tyler Emrick:

Happy to be here, Walt. Life’s doing well, no complaints on my end whatsoever. I feel like here, in Northeast Ohio, we got a string of sunny weather. The whole month of January, I don’t think I felt or seen the sun the entire month. This past week has been pretty good. I even got the girls outside to ride around on their bikes this past weekend. You know it’s bad when we’re outside, and it’s 40 degrees, and it feels like 65, 70.

Walter Storholt:

When you’re relishing the 40s, you’ve had a bad string before that.

Tyler Emrick:

It was. I was in the office and I was telling everybody, I went out to grab some lunch and I was like, “You guys got to get outside, it’s amazing. You should just literally walk around the office or something.” Literally, it was 40, 45 degrees out.

Walter Storholt:

Everybody’s looking at the temperature and they’re like, “Is he okay? I don’t think so.”

Tyler Emrick:

That’s right.

Walter Storholt:

When you’ve had zeroes, negatives, and things like that, you start appreciating 40 I think.

Tyler Emrick:

It is, it is. I hate to default to open it up with the weather, but yeah, I felt it was extra appropriate here because we-

Walter Storholt:

When it’s notable. When it’s notable, Tyler. 40-something was notable for you so that’s good.

Tyler Emrick:

That’s terrible.

Walter Storholt:

Oh, good stuff.

Tyler Emrick:

It was what it is.

Walter Storholt:

Glad you’ve got a little bit of a light at the end of the tunnel. What, the groundhog didn’t see his shadow right, so we’re supposed to be in for earlier spring it sounds like.

Tyler Emrick:

I don’t know if it was either one, but I think we’re definitely in for an earlier spring. I remember my wife saying something about it when we got home, about, “Hey, we’re on for some good weather.” I was like, “What are you talking about?” She mentioned the groundhog. I don’t know if it’s seen shadow or now, but I think an early spring is whatever came of it.

Walter Storholt:

Yeah. Yeah, it sounds like that was the verdict. We’ll see if that is what actually comes to fruition here, over the next few weeks.

Tyler Emrick:

Well, speaking of my wife, that’s actually … A conversation with her prompted the whole premise behind today’s episode.

Walter Storholt:

Oh, perfect.

Tyler Emrick:

Yeah, absolutely.

Walter Storholt:

Okay. Yeah, tell us the background. What got into this?

Tyler Emrick:

I’ll set it up a little bit.

Walter Storholt:

All right.

Tyler Emrick:

We were having a conversation and she was talking about an individual that she had worked with. She’s like, “Hey, I was talking to so-and-so, and I mentioned that you managed stocks and bonds and that you might be able to help them out.” I was super appreciative, “Thank you, I appreciate you bringing it up, that’s great.”

But I’ll tell you what, Walt, when she said, “Yeah, I told them that you managed stocks and bonds,” it set me back a little bit.

Walter Storholt:

That stung, huh?

Tyler Emrick:

Yeah, a little bit. A little bit. I wonder if that’s the first thing that comes to mind when she thinks about what do I do on a day-in and day-out basis. Of course, me, overthinking everything, then I go down the rabbit hole and start thinking, “Well, if that’s what my wife’s saying and leading with on what I do on a day-in and day-out basis, if I were to ask the same questions to the clients that we work with here, I wonder what they would say and how they would answer that question?” And if my perception of what I hope they would say matches up with that reality of what they actually would.

Walter Storholt:

That is cool. I love the concept, great episode. Also, I have to give you kudos for your segue, transitioning from that conversation about the family, and your conversation with your wife, the weather, and spring, and the groundhog into today’s topic. Well done, my friend.

Tyler Emrick:

Nice. I’ll take the win.

Walter Storholt:

Yeah.

Tyler Emrick:

I’ll take the win, for sure.

Walter Storholt:

You’re going to be hosting shows before you know it. You’ll be doing even more and more of the setup.

Tyler Emrick:

I don’t know about that. But to be fair, I will say that this idea and this concept of thinking about well, what value do we add and provide to the families and clients that we work with, it’s not something that we don’t think about often.

Walter Storholt:

Yeah.

Tyler Emrick:

That’s terrible wording on that, I think the way I put that. But it is something that’s always on our mind, I guess is a better way for me to phrase that, Walt.

Walter Storholt:

Well, you want people to have the right perception and reality to match. That makes a lot of sense that it’s something that you guys, as people who run a business, and want people to be comfortable in working with you, and understanding what you’re doing for them with their life savings, you want those things to align and not to have a lot of misconceptions there. That makes sense.

Tyler Emrick:

Sure. Well, it’s challenging. Finding an advisor and finding someone that you trust is challenging. Experience, competency, trustworthiness, fee transparency, among a host of other things, are all essential. That value that families receive must be more than the cost. How do you make the right choice? How do you start to begin to decide do I start working with a financial advisor? Do I continue working with the financial advisor that I’m with now, or do I make a change?

One of the ways that we think about trying to answer that question and trying to understand that value that we provide is through anonymous client surveys. We feel like they’re probably the most valid way to gain that honest, valuable feedback. That’s something, here at True Wealth Design, we conduct those blind surveys on a regular basis. We use a third party to continually really strive for improvement, and making sure that we understand what our clients are asking for and what they value most on our relationship.

Over the years, we’ve done this a number of times. It’s very clear that certain things keep coming to the top of that list and we got communication back to us. Things like understanding our clients’ financial needs and goals, and helping them gain a sense of security and peace of mind. Progressing towards those goals is something that really always comes up towards the top. Not necessarily the stocks and the bonds piece of it, but that goal and sense of peace of mind are always there at the top.

Now, when we get towards the end of the podcast today, I’ll run through a list of really what those top things are. For those of you that are listening that are maybe looking for a financial advisor, I think it’ll be a nice list for you to go down to and say, “Hey, am I ready to start working with an advisor? Should I start working for advisor?” For those of you that are already working with someone, well hey, is that person giving me these things? This is what most families are expecting and trying to get out of that relationship.

As I think about just this general concept of well, a firm such as ourselves trying to get better, and trying to improve, and doing these anonymous client surveys, then that’s something that is very good for families to really just start and ask, as they’re starting to interview financial advisors, and come to say, “Well, have you done any client surveys and what are your clients saying about the services that you’re providing?” To gain a little bit of insight into feedback on well hey, are they having successful relationships already, and peek behind the curtain a bit into what that company’s doing.

Walter Storholt:

Makes a lot of sense. Glad that you guys are able to seek that feedback and sets you up nicely to, I guess, dig in a little bit to helping answer your wife’s question and the similar questions that other people might have in trying to see those different perceptions of you.

Tyler Emrick:

It does. We think it’s extremely important. The third party that we use is actually Net Promoter Score, NPS. That was created, I think by a company called Bain & Company. Harvard Business Review actually featured it back in the early 2000s. Something like two-thirds of the Fortune 1000 companies use it to measure client satisfaction. The way that the survey really tries to get down into that is it asks one single question. On a scale from zero to 10, how likely would you be to recommend our company to a friend?

If you think about that one single question, it really gets to the heart of client satisfaction. Of course, in everything that we do, from the advice we give, the service experience, the outcomes clients receive, all relative to the advisory fees paid, they all culminate into that client satisfaction. That question, we feel, is a wonderful one to get that non-biased feedback on how we’re doing.

Then, the NPS score, or that Net Promoter Score, it ranges from zero to 100. We promote our scores quite a bit on our website, because they are significantly higher than the average wealth advisor in our industry. Our scores, for all families we work with, are at 81. Then, for clients in our private client group, it was as high as 97. To compare that to the industry average, for a wealth manager it was in the mid-40s. We take quite a bit of pride in that. Shoot, I bet some listeners might even know NPS score or have run into it at the jobs that they have from there.

Is that something you guys use, Walt? Or have you ran into NPS before?

Walter Storholt:

No, but I feel like I’ve heard that term a lot, NPS. Maybe in a different … National Parks Service, maybe that’s where I’ve seen it before.

Tyler Emrick:

Hey, have you been to Colorado?

Walter Storholt:

I’m sure there’s many different businesses that might have the NPS feature. But yeah, that’s pretty cool.

Tyler Emrick:

Yeah. These anonymous client surveys are a great place to start. As with anything, our field is very, very well researched. A lot of the big companies in the industry, names like Vanguard and Envestnet have all done their own studies to really try to quantify and explore this idea of what do families get out of working with a financial advisor. Vanguard survey was called Advisor Alpha. Envestnet’s survey is call Capital Sigma.

When you get down into the nitty-gritty of these surveys, they’re fine. They’re great. But they can get very technical very quickly. Walt, if I did an episode on them, boy, I can only imagine how many egghead alerts I would get-

Walter Storholt:

We would have some egghead alerts.

Tyler Emrick:

Going down through it. Well, it’s in their name. Vanguard Advisor Alpha, Envestnet Capital Sigma. Greek, it doesn’t start off on the right foot.

Walter Storholt:

Yeah.

Tyler Emrick:

Now of course, a lot of our listeners are very technical and they like that nitty-gritty detail. If you just run a quick Google search, these are surveys and studies that you can easily access.

The Vanguard one always fascinates me much. They looked at and said, “Well, what are the things that an advisor does and adds specific value to a client? What is the actual basis point?” When I say basis point, that’s just a fancy term for added return or added percentage return to a client’s net worth. They looked at the main ones, and I’ll just list them out without going into too much detail. Definitely run a search if you’re interested in this more.

They said the big places an advisor’s going to add value technically is going to be cost-effective implementation of a portfolio, so expense ratios. Rebalancing of a portfolio. Behavioral coaching. Asset location. A spending strategy or withdrawal order were the main areas that a financial advisor is going to add value in that relationship. They said that the range of added value could be or exceed 3% net returns.

Which, when I look at that, coming from a company like Vanguard, you think Vanguard, extremely low cost, passive investing strategies. Then they come and their study is saying, “Hey, working with an advisor could add up to or exceed 3% net return for clients per year,” it’s really a staggering number to think about.

Walter Storholt:

Yeah, really changes the way that you view that value conversation.

Tyler Emrick:

Oh, it does. Absolutely. Now, of course, there’s always another side of the story, and those studies are wonderful. But today, I wanted to really dive into more of that value of advice aspect, and really use our client survey, or Net Promoter Score, and pair it with some work that Morningstar has done, and really use it as a jumping off point to tackle some of these ideas and other concepts of the value clients are getting with working with a financial advisor.

Really, I want to just list off and maybe rank what families are saying, and clients are saying, are the most valuable thing that they get, and then go down a list of about three to four, as we transition in the podcast here today.

Walter Storholt:

Can’t wait to hear what you found, yeah.

Tyler Emrick:

Well, absolutely. The first one that comes up, I already headlined it a little bit here earlier in the podcast, but clients value an advisor who helps them reach their financial goals above anything else.

When you look into the definition of financial goals and you’re starting to think about that as you’re listening, this can be a wide array of items. Of course, the title of our podcast is Retire Smarter, so retirement is one of those big goals that a lot of individuals and families have with working with us. But they can be as granular as a small business owner whose having trouble separating their personal business finances, and trying to understand how much they should put back into the business, and how much they should be saving for retirement, and manage where their money goes, and make sure that it’s going towards its best use case scenario. Again, financial goals is very broad.

I wouldn’t say that I disagree with that, by any means, as being number one. I just think, and I would expand on it a little bit further, if I may. Instead of just saying financial goals, I would just say your goals. Because frankly, at the end of the day, Walt, the money and the financial aspect is just a tool. It’s, in my opinion, not just the end goal, if that makes sense.

Walter Storholt:

Yeah, just a piece of the puzzle.

Tyler Emrick:

Piece of the puzzle, right. The way that I think about that, or the way that jumps around in my mind, is I think back on a few families and individuals that I worked with over the years, and one sticks out really top of mind. That was an individual, she had started working with me about a handful of years ago. She’s a single parent. She’s been working most of her life, of course. She’s in her early 50s. What triggered her to start talking to me was that she wanted to have a plan in place to say, “Hey, when can I actually retire? I’ve never sat down and actually ran through the numbers to see where I stand and where I’m at.”

As with anything, when we go through a financial plan, that entails getting to know really what they’re trying to accomplish and those goals. Through that conversation and over the course of a few different meetings, it became very clear to me that she had a decision coming up with her daughter. Her daughter was getting ready to head into a private high school. She herself had went to a private high school in the area, but it was one of the more expensive ones. This is uniquely, I guess, similar to my situation as I think about my two little girls. Not that I’m considering private high school, but hey, I perk up a little bit when I think about families making these decisions because I’m going to have to make a similar decision at some point.

She was between two private high schools. The one that she really wanted her to go with was one that really just too expensive, and what she thought was just a little bit outside of her budget. She’s like, “We’re going to go ahead and get her enrolled in this other one. It’s not my first choice, but I feel like it’s a good substitute.” Through our conversation, we were able to get back and peel back the onions and say well, the only reason why she’s choosing that other school was from a cost standpoint.

Once we got through the financial plan, and what she was on track for, and worked through her financial situation, towards the end of our time together, I circled back and I asked her if we could talk a little bit more about that decision that she was making with her daughter. I had some numbers prepared for her that essentially showed that she could afford to take her daughter to that other school that was more expensive, and painted that picture of where the money would come from, and that it really wasn’t going to affect any of the other goals that she wanted to accomplish.

As we worked through that process, you could see her eyes light up. She literally changed the school that her daughter was going to go to in high school. I think about how that actually is going to shape her daughter going forward, and for the future, and her being able to make that decision with confidence. She was going to go a completely different route. But once she gained confidence, clarity on her financial situation, that opened up the doors to identify well, what’s the best use for her money and where is it going to go, and she was able to make a better decision for her and her daughter in the longterm.

Walter Storholt:

Yeah. Talk about something that changes the trajectory of somebody’s life and achieving a financial goal. You can see where that value, all of a sudden, just explodes in that relationship.

Tyler Emrick:

It does. Well, we run into it all the time with families where, maybe their income’s changing significantly. Whether they got a large raise, or they started a business and the business has taken off, and they’re starting to get that influx of cash that’s coming in that maybe they’ve never had. The question becomes is where’s that cash going to go? They have all these competing objectives. “Hey, I want to save for retirement. Hey, I might want to increase my lifestyle. I got to save for my kids.” Whatever it might be.

And starting to break down those numbers and saying, “All right, hey, this is what should be earmarked for your longer term goals. This is what should be earmarked for your shorter term goals. This is the wiggle room and the decisions that you have for that extra money that’s coming in.” It really gains confidence and clarity for families and individuals to make the decision that’s best for them, and empower them to be not only smart with their money, but live the life to their fullest and accomplish what they want to.

Of course, going back to retirement, that is probably the biggest life transition that lot of individuals and families are going to go through. Helping navigate that in a smart and direct way is right in our wheelhouse and something that I think a good financial advisor is going to help you do. It’s not losing sight of those end goals, and matching up the finances and the money to help you achieve and accomplish them.

Now, of course, as we think about that, number two or the second item that comes back on those studies and on our client survey, is a lot of families, they want to make sure they’re working with someone that has the skillset and is knowledgeable in the industry to help them navigate these tough decisions.

I did a quick search on the internet to try to figure out how many financial designations are there our there.

Walter Storholt:

Oh my gosh.

Tyler Emrick:

Some astronomical number came back. I thought it was going to big, but there was some number like 200 different financial designations.

Walter Storholt:

I believe it.

Tyler Emrick:

After my jaw dropped, I was like, “Okay, well let me back up a little bit. Maybe I should just search financial designations. Let me be a little bit more specific and say what can different financial advisors do and what designations can they get to show credibility, and show their skillset and knowledge in our industry?” It seemed like that number was more realistic and was somewhere in the mid-20 range.

There’s 20 different designations, or things that can go after your name as a financial advisor, to help differentiate yourself. I can only imagine, as someone interviewing these advisors, trying to understand what all this numbers and letters after their name are really trying to say, and how much work and how much went into actually getting those. Even at 20, 25 different designations, I still feel like that’s quite a bit for someone that’s meant to be a financial advisor in one profession.

I don’t know, Walt, does it seem still like a lot to you? Far cry from 200, but still pretty decent.

Walter Storholt:

Still a lot of spread, still a lot of spread. I know that, certainly, they’re not all created equal in terms of what it takes to accomplish some of those different designations, right?

Tyler Emrick:

That’s right. I tend to boil it down to three big ones, in our industry. The CFP, which is CERTIFIED FINANCIAL PLANNER. Generally, you have to pass an exam that takes about 250 hours of study time, on average, or at least that’s what they claim, to be able to get it. Of course, some advisors might study quite a bit more than that, or some less. But 250 hours of study, and then pass an exam over a wide array of different financial planning topics. There’s the CPA, which I think the study time for that when I looked it up was somewhere between 300 and 400 hours of study. That’s, of course, your Certified Public Accountant designation. Then, the final one, which I think is a little bit less well known is the CFA, or Chartered Financial Analyst. That one’s about 900 hours of study. For me, I think it took me about three years, three tests over three years to get.

Now of course, all three of these different designations, there’s work requirements that you might have to do, there might be education requirements such as certain bachelor degrees and such that you need. But these three I think are the ones that stick out to me the most. There are some designations out there to where you sit through an hour of class, and then you have the designation. That’s a far cry and something that’s very different than I think what you’re getting with someone that has three designations that we discussed.

Now of course, that’s not the end all, be all. I look at those designations as almost a bare minimum. It is a minimum at our firm, for an advisor or a financial planner to sit down with families, they have to have at least one of those designations to do it. That’s almost at least hey, this gets you into the door. I think individuals that are looking for a financial advisor, that gives you a good starting point to say, “Hey, does this person or individual have at least one of these three designations?”

Then, you can get a little bit more specific if there’s something else after their name. You can run a quick search and find out hey, what was involved with getting that and what is that designation trying to demonstrate?

Walter Storholt:

Makes sense, yeah. I think that’s great to at least have a few designations for folks to maybe focus on or learn a little bit more about, versus having to sort through 20 or hundreds, depending on how you did that initial search.

Tyler Emrick:

That’s right. Well, I think, albeit of course, a financial advisor’s skillset and knowledge is extremely important, but something that I would put just as high up on that importance list is the way that person communicates and explains financial concepts. That’s the third thing that I think that comes up quite frequently, again on our client survey that we do, and then the others ones that we have that we spoke about early. That’s families want someone that can communicate and explain financial concepts well.

Now, it’s hard for me to dive into this, it is what it is. But I would say a way for me to gauge it, or a way I like to gauge it, is asking yourself when you get done meeting with your financial advisor, how do you feel after that meeting? Most meetings with your financial advisor, hopefully you should feel more confident and energized from that meeting, and not in a situation where you go, “Boy, I got more questions than I have answers out of those meetings.” Judging and gauging how you end those meetings and how you’re walking out of it, I think is a good starting point for you to back into, “Well, how well is that financial advisor explaining some of these concepts to me? How well do I retain them and how comfortable do I feel with them?”

Walter Storholt:

Yeah. I feel like that’s very ubiquitous perhaps, across all sorts of different industries, or just areas of life. I love it, even if I’m just going shopping for something, I don’t know, a TV let’s say, Tyler. If I walk away feeling like I learned something about the industry or about a new technology, it just always fills you up, just knowing that you learned something. I always appreciate that. Especially if we’re talking about finances, and retirement, and investments, and money, and all these kinds of things. Knowledge along the way, if you can accumulate some of that, no wonder that’s in your top four list here.

Tyler Emrick:

Sure. Well, you have to get to a point to feel comfortable making these important decisions for yourself. Certainly, there’s trust there, between the advisor and the client. But at the end of the day, the client whose going to be making those decisions, that’s who it’s impacting. That’s whose life is going to be changed, or improved or not, based off this decision. It’s very important to at least get to a point to where maybe you don’t know all of the ins and outs, and the details, and but you’re to a point to where you feel comfortable enough to make that decision that’s going to be in your best interest going forward.

Now, the final one, we’re getting to it, Walt. The last point I’m going to touch on is what do you think?

Walter Storholt:

The last one you’re going to hit on?

Tyler Emrick:

The last one is?

Walter Storholt:

We still want people, I would imagine … I’m surprised it wasn’t the top focus, but it’s got to be wanting that return on their investment, right?

Tyler Emrick:

Yeah.

Walter Storholt:

Give me the 10%, give me something.

Tyler Emrick:

That’s right. My wife, we hit it. Jen, here you go.

Walter Storholt:

The stocks and the mutual funds.

Tyler Emrick:

The managing of the stocks and the bonds.

Walter Storholt:

Yeah, that’s right.

Tyler Emrick:

And the mutual funds, and ETFs, and all those other good buzzwords that we have when we develop those portfolios. Yes, the final point we’ll discuss on, and it’s on everybody’s mind is, “Hey, can you help me maximize my returns?”

There’s no doubt returns are important. But as I think about that and put myself in a client’s shoes, I think it’s extremely important to think through what is your expectation from a return standpoint? Then, have you had a conversation with your advisor on what their expectation is. They’re the ones likely managing that portfolio. What are their thoughts on return expectations on the portfolio that they developed? Making sure that those marry and match up, so you’re starting off on the same page right from the get go.

Then of course, I think another thing to dive into that a little bit deeper, is to ask your advisor and understand, “What is your process on picking and choosing those investments? Is it rules based or is it willy-nilly, and anytime you feel like you got a next good hunch, you’re going to go ahead and make a change inside my portfolio?” It’s just my personality and my nature, but I feel like having that investment process and rules in place that the advisor has to follow when picking, and choosing, and managing those investments are going to put you as the client in the best place going forward. Because inevitably, we’re going to go through times of market volatility, and we want to make sure that your advisor is making those decisions not with emotion at the front, but a process in place, and really almost just taking the emotion completely out of those investment decisions.

Then, the question becomes is too, how do they communicate those changes with you and are you comfortable with that? I can’t tell you how many times I’ve sat down with individuals where they come in and we talk about how they work with their current advisor. They say, “Well hey, we meet once a year. He or she comes in with a list and says I should make this investment change for that one, and we agree on it, and we go from there.” I always think back and say, “I wonder when the advisor really wanted to make that investment change and they just had it sitting on the wayside for however many weeks or months until you came in and actually had the meeting to be able to present to you.” How do they know who of their clients they call first when they want to make a change to the portfolio?

That idea of well, how does your advisor communicate those investment changes, how much control do they have to actually make those investment changes for you, all kind of stem off of this idea of putting yourself in a situation where hey, my advisor is maximizing my returns, and putting myself and my portfolio on the best foot going forward. Those are just a couple tidbits, or a couple things I think of when I start thinking about well hey, we want an advisor that can maximize my returns.

Walter Storholt:

Very cool, Tyler. Thanks for the great breakdown of all these different elements. Yeah, it’s interesting to think about what’s most important to people. Even though it’s on the list, it’s got to make you feel good that at least it seems like the number one expectation isn’t, as much as I think the industry promotes it as, “Get me the most money on my return,” there’s a lot of other things that people really value and find important, too.

Tyler Emrick:

Sure. Well, you think about our industry, Walt. I think it came really out of the idea that insurance agents and brokers wanted to sell more product. Put your money here. Hey, put your money in this product because it’s going to you X amount of returns. That’s how they sold them and that’s how they sold financial planning. Over the years, that’s changed substantially. I think we’re getting to a place where, yes that’s important, but there is a host of other things that work in conjunction with that to put you and your family in a best situation going forward.

Walter Storholt:

Yeah. That word value is more complex than maybe the way traditionally financial products were sold and marketed. That’s what’s so great about having a good relationship with an advisor and somebody that’s going to guide you through the complexities of the financial world.

If today’s conversation has led you to ask any questions that you’d like some help figuring out something about your specific situation, you can certainly dive into a conversation with the team at True Wealth Design. It’s very easy to set up an initial conversation. You can do that by going to truewealthdesign.com and clicking on the Are We Right For You button. You can schedule a 15-minute call with an experienced advisor on the team that way. Again, just go to truewealthdesign.com and click the Are We Right For You button. We’ll link to that in the description of today’s show. You can also find the phone number there to call, which is 855-TWD Plan. 855-893-7526. Don’t hesitate to reach out if you’ve got any questions about your financial future.

Tyler, thanks for the great help on today’s episode, enjoyed the conversation and a little bit different angle today. I’ll get that egghead alert button queued up for next time.

Tyler Emrick:

Sounds good.

Walter Storholt:

Bring some deep terminology, it’s been a few episodes since we’ve been able to trigger that one.

Tyler Emrick:

Will do. Had a lot of fun.

Walter Storholt:

Bring an Alpha, or an Omega, or something like that with you. Good stuff. All right, thanks for listening, everybody. We’ll talk to you next time right back here, on Retire Smarter.

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